“Oh my goodness! Social media is blowing up today!” How many times have you giddily shared a similar statement to the one above? Whether it’s your personal accounts or the company accounts that you manage, social media engagement in the form of favorites, shares, likes, and retweets can be very exciting and gratifying. However, unless these […]
Tag Archives: website traffic
When I think of A/B testing the concept reminds me of when I was a little kid at Meijer with my siblings. Sometimes we would get to pick out candy in the checkout aisle and it was always between two different family favorites: Skittles and M&M’s. My brother would always go with the Skittles while my sister would […]
Many marketing teams struggle to prove social media’s worth to the c-suite because there is no way to truly measure the impact of it. Impressions don’t necessarily lead to purchases, and customer engagement can be both positive and negative. It’s difficult to measure — and for a group of people who rely heavily on numbers […]