Tag Archives: Student Lifecycle Marketing

Introducing Student Lifecycle Marketing

In a recent Inside Higher Ed article, Ry Rivard revealed, Admissions officials in a recent survey said, on average, they try to contact each prospective applicant 6.6 times. All told, admissions offices at four-year colleges spend about $2,500 per enrollee on recruitment office and marketing costs, according to Eduventures, a research and consulting firm. That’s a […]