Tag Archives: Split-testing

Split-test Lead Nurturing Cadence for Improved Response

What would happen if you changed the cadence of your multi-step lead nurturing campaign?  How would changing the campaign tempo affect response rates, sales conversions, opt-outs, etc? We were asking these questions of our own lead nurturing campaign at Right On Interactive.  We ran a test and realized a significant increase in campaign performance.  I’d […]