Tag Archives: Sales

Top 5 Metrics You Must Dominate

Top 5 Metrics

Magic Johnson. Babe Ruth. Serena Williams. Tiger Woods. Peyton Manning. Kobe Bryant. Walter Payton. Lisa Leslie. LeBron James. (Insert all-time great athlete here). What do these people have in common? If I were a betting man, I would say that they all share one commonality: that they have never uttered the phrase, “That’s good enough.” […]

Finding and Cultivating More Best-Fit Clients

You’ve heard it before: one size doesn’t fit all. Just because you provide a product or a service that can help businesses grow, doesn’t mean every business out there is worth going after. Marketing and sales teams alike need boundaries or guidelines. Who are we calling? Who are we trying to reach? Without this focus, […]

How To Leverage the “Out-of-Office” Reply

Out-of-Office

I love to receive out of-office-replies. Yes, you read that right! Now that I have your attention due to the fact that you think I may be clinically insane, hear me out. Seriously, more often than not, out-of-office replies contain valuable information that I can use to better understand an organization or individual. This additional […]

Sales Tips For Every Customer Lifecycle Stage – Part II

Sales Tips For Every Customer Lifecycle Stage

Welcome back! Reflecting on Sales Tips For Every Customer Lifecycle Stage – Part I, we explored the first two stages within the B2B customer lifecycle journey: Attract and Convert. Let’s recap: we live in an age where we expect content to be relevant and personalized to us. For instance, first time buyers will need basic product information, […]

Sales Tips For Every Customer Lifecycle Stage – Part I

sales tips for every customer lifecycle stage

Relevancy. This one word describes what Apple has done for us. iPhones, iPads, iTunes…me, me, me. Whether it’s music or a marketing message, we live in a world where we expect and demand a personalized and relevant experience. Does everyone in our sales pipeline and our customer base deserve the same monthly newsletter? Logically, we […]

How Marketing Automation Benefits the Modern Sales Team

By now, the majority of modern marketers have at least heard the phrase “marketing automation.” As each day passes, more and more companies begin to consider, purchase, and utilize marketing automation. But how can marketing automation affect your sales team? Is it simply a function that cuts down on the manual work within your marketing department, or is there […]

How Marketers Can Adapt to a Fast Churning Business Environment

how marketers can adapt

The world of marketing is in a continuous state of churn. Changes in customer behavior bring forth new paradigms by the day, rendering previous ones obsolete. For instance, the traditional concept of marketing striving to solely generate leads is now obsolete. It’s not enough for marketers to adapt to change. We need to embrace change as a […]

The difference between Marketing Automation and Lifecycle Marketing

I started this internship completely unaware of the difference between marketing automation and lifecycle marketing. Coming from a farm background, I really only have a rudimentary knowledge of marketing from classes I have taken in college and a summer internship in Indianapolis. A month in and wealth of information later, I am starting to understand […]

Smarter Lead Scoring

smarter lead scoring

In a recent SiriusDecisions blog post, Laura Cross revealed some startling information regarding the usual set up of lead scoring for most companies getting started with marketing automation. Well, I guess I found it’s startling because it’s not how Right On Interactive sets up our 3D Scoring methodology. To start, she explains how most companies […]

Sales and Marketing Alignment, for real

social media and marketing strategy alignment

OK, I’ll admit it. I’ve worked in marketing for nearly 10 years and I’ve never experienced real sales and marketing alignment until now. Sure, I’ve worked with sales leadership, communicated clearly [and often] and even attended sales meetings and training; but, really… we were never working together. I remember conversations with sales leadership saying they […]