I was recently introduced to an agency that puts more focus on client relationships than developing new business. While they do take on new clients from time to time, the agency has a strict “anti-RFP” mantra and promises their clients will hear back from them within 24-48 hours – regardless of the question or challenge. […]
Tag Archives: relationship management
The sales process used to be linear. From MQLs to SQLs, marketers and salespeople alike practically spoke a different language – and that was just a few years ago. The sales funnel was just that, a funnel. And the weird thing about it (for me, at least) is that everything that goes into a funnel, […]