Have you ever received an email, phone call or knock at your front door and thought to yourself, “What are they trying to sell me this time?” Chances are, you — like most people — have received unwanted telemarketing, email marketing or solicitors in the past. Thanks to technology, marketers and salespeople alike are now able […]
Tag Archives: Nurturing
The other day I happened to take a look at U.S. News & World Report’s list of the Best College Values and was shocked at the “sticker” prices after grants (assuming a student qualifies for need-based grants). Even with financial assistance, college isn’t cheap. For those footing the bill themselves, they have at least 10-15 […]
In a world where change is the only constant, all roles undergo a constant churn, and the marketers’ role is no different. In the past, the main job of the marketer was to disseminate information regarding the product. Then, the marketers’ role transformed to teach customers how to buy. While these two roles remain relevant, […]