Tag Archives: marketing team

Top 3: Exclusion Segment Tips With Han Solo

Exclusion Segment

(Photo: http://therockatbc.com/2015/12/18/star-wars-christmas-for-a-more-civilized-age/) “Keep your distance, Chewie, but don’t, y’know, look like you’re keeping your distance…I don’t know. Fly casual.” Episode VII of Star Wars is on its way to shattering box office records, but do you remember when Han Solo said this to his trusty co-pilot, Chewbacca? And how does the flying style of a […]

Marketers, Focus on Quality Over Quantity!

effective lead management - focus on quality over quantity

The most important question: quality or quantity? While the first impulse is to say ‘quality,’ few people apply the same response to marketing efforts! The traditional barometer of success in marketing is quantity, either the number of leads or conversions. But, for your marketing effort to succeed in the long run, it is far more […]