Tag Archive | "marketing optimization"

Mining the “Out of Office”

January 15, 2009 No comments yet

I love to receive out of-office-replies. Seriously, more often than not, out-of-office replies contain valuable information that I can use to better understand an organization or the person.  All of which is useful to help me build a better relationship with them.
Organizations should discuss the importance of leveraging the information that is often provided in [...]

11 Landing Page Tips to Optimize Conversion

January 14, 2009 No comments yet

Chances are good that if you do even a small amount of online marketing you have come into contact with landing pages.
Landing pages are described in Wikipedia as “a specific web page that a visitor ultimately reaches after clicking a link or advertisement”. This could be anything from a search campaign in Google to a [...]


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