Tag Archives: Marketers

What Mattresses Can Teach You About Multi-Channel Marketing

multi-channel marketing

When was the last time you learned about news from reading an actual newspaper? If you’re like the majority of Americans, you look primarily online or even to social media for your news sources. Consumers today are sophisticated and have access to information literally at their fingertips that they can consume within seconds. Today’s consumer also […]

Back to Basics: Blogging Tips

Back to Basics

“Tyler, I don’t know what to write about this week.” If you manage your company’s blog or content, chances are that you have heard different variations of this statement (with most of this variance coming in the name being used to start the sentence). Even the most talented, creative individuals can succumb to writer’s block […]

Finding and Cultivating More Best-Fit Clients

You’ve heard it before: one size doesn’t fit all. Just because you provide a product or a service that can help businesses grow, doesn’t mean every business out there is worth going after. Marketing and sales teams alike need boundaries or guidelines. Who are we calling? Who are we trying to reach? Without this focus, […]

Top 4: Marketing Data Integration Benefits

data integration

Integration of marketing data and creating a “one view” of your prospects and customers is one of the most underestimated tasks in marketing. Good marketing automation solutions can capture data from various sources such as email tracking, campaign history, website views, sales activity, social media engagement, and other transactional systems.  A true “Lifecycle Marketing” solution can […]

The Benefits of a Lifecycle Marketing Solution

Right On Interactive and partner Education Services Group just published an infographic: The Roadmap to Lifecycle Movement. This new infographic illustrates the benefits of a lifecycle marketing solution, while demonstrating how different organizations can create the various lifecycle stages, migrating their prospects to customers for life. While many marketers find it important to automate their marketing efforts, most […]

2015: The Year of Data Driven Marketing

I was recently catching up with some fellow marketers when someone brought up their biggest issue and concern was data. “I can’t get what I want from our IT team,” she lamented. “I know we’re collecting a ton of it but what good is it when it’s not easily accessible?” Soon, others were chiming in. “I […]

How to Customize and Personalize Marketing Efforts

marketing automation and lifecycle marketing

CMO Council recently reported, 54% of all consumers in the United States and Canada would consider ending their loyalty relationships if the company does not pamper them with tailor-made, relevant content and offers. Providing personalized and customized service has always been a time-tested way to retain customers. Mom and pop stores did it successfully in their […]

How Marketers Can Adapt to a Fast Churning Business Environment

how marketers can adapt

The world of marketing is in a continuous state of churn. Changes in customer behavior bring forth new paradigms by the day, rendering previous ones obsolete. For instance, the traditional concept of marketing striving to solely generate leads is now obsolete. It’s not enough for marketers to adapt to change. We need to embrace change as a […]

Reflections of a lifecycle marketing internship

When I started my lifecycle marketing internship at Right On Interactive in June, I had relatively little marketing experience and had a lot to learn about the company, its clients and the industry. Terms like “lifecycle marketing” and “3-D scoring” were completely new to me. However, in the past two months, a lot has changed. […]