Have you ever heard of Dunbar’s number? It’s a suggested cognitive limit to the number of people with whom one can maintain stable social relationships. In other words, it’s the number of people you are able to keep in touch with. Robin Dunbar estimated this to be about 150 people. Now, check the number of contacts […]
Tag Archives: mailing lists
Whether you refer to it as omni-channel or omnichannel marketing, it’s something marketers need to give serious attention to, as it’s not just another fly-by-night buzzword. Omnichannel marketing refers to the choice consumers and businesses have when it comes to how they engage with a brand. From direct mail to apps and even social media, […]