Tag Archives: Lead scoring

The Many Possibilities of Big Data

Back to Basics

Most B2B marketers feel flustered as they struggle to meet targets. They face the pressure of ensuring the effectiveness of their campaigns and making productive use of their time. Big data can make their life easy on both these fronts. Big data holds the potential to apply new approaches to old problems, especially where there has […]

Top 3 Uses of Marketing Automation for Sales

Now Available in Pipeliner CRM! The term “marketing automation” typically attracts a marketer who is interested in – guess what – marketing. Do not let the name fool you though; marketing automation has many use cases for the sales team. My three favorites are: Anonymous and Identified Visitor Reports Contact Engagement Visibility Lead and Customer […]

Top 3: How Content Marketing is Changing the Game

content marketing is changing the game

Measure. Track. Calculate. Prove. Evaluate. Return on investment. Closed loop report. Marketing as an industry has been slow to adopt these words. According to Will Davis, CMTO at Right Source Marketing, “Measurement is absolutely critical to the success of a content marketing program.” One of the only ways that traditional marketing has been measured was […]

The Inherent Pitfalls in Social Media Data

social media sentiment

Many marketers are focusing their efforts on big data analytics. Big data entails the gathering and analysis of data from all possible sources, including social media data. Unlike other sources, data from social media can be tricky. While the basic premise of big data analytics is to gather as much valuable data as possible, including all social […]

The Key to Searching Campaign Automation

search

I am the low man on the totem pole. I am an intern and being an intern means there will be growing pains. I make mistakes and learn from them. A major part of what I have been doing is research for a multitude of things. While researching, the use of search engines is key. […]

Smarter Lead Scoring

smarter lead scoring

In a recent SiriusDecisions blog post, Laura Cross revealed some startling information regarding the usual set up of lead scoring for most companies getting started with marketing automation. Well, I guess I found it’s startling because it’s not how Right On Interactive sets up our 3D Scoring methodology. To start, she explains how most companies […]

Reflections of a lifecycle marketing internship

When I started my lifecycle marketing internship at Right On Interactive in June, I had relatively little marketing experience and had a lot to learn about the company, its clients and the industry. Terms like “lifecycle marketing” and “3-D scoring” were completely new to me. However, in the past two months, a lot has changed. […]

Lead scoring has evolved, have you?

The way marketers use lead scoring to find ideal fit prospects has evolved over the years. For most marketers, lead scoring is based on the prospect’s profile attributes and how they match the organization’s ideal profile definition. The profile score provides insights into what an ideal lead looks like, so marketers can create campaigns for that audience. Profile score […]

TweetChat: Relationship Building 101

The average spend of a repeat customer is a 67% more than a new one but marketers are, in general, still evaluated on the number of leads they are able to generate day after day, quarter after quarter. So how can marketers and salespeople alike win new business but also engage customers in meaningful interactions that […]

TweetChat: Embracing Customer Differences

No two customers are alike and neither is their path to purchase. Long gone are the days of the funnel where each and every prospects enters the buying process at the same stage and advances to the next in sequence until they make a purchase. The “path to purchase” is no longer a linear transition […]