Every experienced marketer knows that not all leads are worth following up on. Some potential customers are just “window shopping” and others simply aren’t a good match for our product. But do we know which ones are which? In this article, learn how to separate the wheat from the chaff to identify quality sales leads. […]
Tag Archives: Lead scoring
Marketers agree: Effective lead management is critical to unlocking revenue growth potential. According to MarketingSherpa, 57% of B2B organizations identify ‘converting qualified leads into paying customers’ as a top funnel priority. An effective lead management process begins by identifying potential buyers through various awareness campaigns. Through dynamic content on social media, search marketing, webinars, tradeshows and […]
Are your CRM and marketing automation solutions working in concert to deliver greater business results? In this article, you will discover five ways to enhance sales and marketing effectiveness with CRM/Marketing Automation integration. Customer Relationship Management (CRM) is critical to effective management of a sales funnel and forecast in business-to-business (B2B) companies. CRM systems track and […]
How do you find your next pair of pants? Do you go to a store that you have never been before, look at unfamiliar brands, and try on 12 different sizes? Well, if you do what I just described, let me give you a hint: you are doing it wrong. When most rational human beings […]
How do you feel about 3D movies? Whether they be at home or in theater, it seems like the jury is still out regarding this viewing experience. Personally, I’m still a fan of the traditional 2D viewing experience. I enjoy watching movies without thinking that I may actually be struck by a semi coming out […]
Picture it: An anonymous website visitor spends two minutes on a website. Later, an identified website visitor spends five minutes on that same website and downloads an infographic. Would you communicate with both contacts the same way? Hopefully, the identified visitor will receive a more personalized follow up because more is known about their profile […]
Big Data (noun): “A vastly overused term thrown around to make people feel better about their decisions that may or may not take real metrics into consideration.” Social Media (noun): “A bizarre hurricane of fragmented, irrational thoughts interrupted by paid advertising that has about a 2% chance of being relevant to you.” Many marketers are […]
I just returned from a quick vacation in Colorado and Wyoming. I have visited various parts of Colorado and Wyoming upwards of half a dozen times, and the scenery still leaves me breathless. During this particular trip, an unusual geographic formation caught my eye. It was a table-top hill in the middle of a […]
(Photo: http://www.heinz.com/) The fastest wiener dog is not always the best wiener dog. The fastest lead to convert is not always the best lead. I’m sure by now, most of you have seen the Heinz ketchup commercial depicting a stampede of dachshunds wearing hot dog costumes. These pups race across an open field to a […]
Many marketers are skeptical of new marketing tools, and rightfully so. It’s just one more thing that does something slightly different than the last thing. The dashboard looks sleeker, the algorithms are a little more advanced, or the reports are shinier. Sometimes 3D scoring gets that same look. People ask, “Isn’t this just the repackaging […]