Split-test Lead Nurturing Cadence for Improved Response

We decided to do a split-test to see what would happen if the lead nurturing campaign clock was tweaked. The email content remains unchanged. The only variable is the timing. We tested a scenario of three communications in 8-days. In this case, the follow-up email is sent the day after the initial web form is submitted. The second lead nurture email is sent two days later. Four days after that, the third lead nurture email is delivered. Comparing the two lead nurturing cadence scenarios, here are the results…