Facebook, Twitter, LinkedIn, Instagram, Google+ and Pinterest – just six of the more popular social media marketing platforms people, as well as businesses, use. Social media is growing at such a rapid rate; Facebook has over one billion accounts! It’s estimated that around five-hundred million tweets are sent out per day and there are two […]
Tag Archives: Facebook
Today, while many marketers say that LinkedIn is the platform of choice for B2B marketing, Twitter is not far behind. But what about Facebook for B2B marketing? In today’s digital landscape, Facebook can’t be ignored. It carries the ability to connect with prospects and customers in meaningful and important ways. Social media has been used […]
When it comes to social media, consumer-facing businesses jumped in head first with profiles on Facebook, Twitter, Instagram, Snapchat, and so on (yes, there are more). Meanwhile, business-to-business organizations, or B2B companies, held back and waited for a big brand to dip their toes in the water first. Gradually, businesses have created Facebook pages and […]
Welcome back! Yesterday in part one of this post, we walked through choosing the appropriate social media platforms and how to develop appropriate content dependent on your audience and goals. Today, we will focus on posting strategically as well as generating deeper engagement with your audience. Post strategically. Similar to your content strategy, the timing […]
This week begins one of the most exciting times of the year for college basketball fans: the NCAA Tournament aka “March Madness.” Millions of crazed fans stop everything they are doing—literally—to watch 64 (or is it 68 now?) teams vie for a national title. The three-week period from the opening round to the Final Four […]
Nowadays, businesses are using social media in order to get their product or service in front of the consumer. Whether it’s through a tweet, or simply creating a Facebook status on your company’s page, businesses are connecting to individuals on various platforms. It’s a good thing too because social media outlets are allowing you to […]
With over one billion Facebook and 360 million LinkedIn members worldwide, social websites have profoundly changed the way our society interacts. Although both are commonly known for social and professional interactions, the benefits of using social platforms for business needs is on the rise. If you are planning to use Facebook and/or LinkedIn for business […]
As marketers, it’s our duty to have a social media presence. The company, various branches of the brand, the CEO, and often the communications team all need a platform to share timely and relevant updates with their audience. Facebook, LinkedIn and Twitter have steadily remained the most popular platforms for B2B and B2C companies; however, […]
I was recently catching up with some fellow marketers when someone brought up their biggest issue and concern was data. “I can’t get what I want from our IT team,” she lamented. “I know we’re collecting a ton of it but what good is it when it’s not easily accessible?” Soon, others were chiming in. “I […]
Many marketers are focusing their efforts on big data analytics. Big data entails the gathering and analysis of data from all possible sources, including social media data. Unlike other sources, data from social media can be tricky. While the basic premise of big data analytics is to gather as much valuable data as possible, including all social […]
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