Tag Archives: email opt-ins

Numbers mean stuff: Get real with your email reporting

email reporting

I am a what some people refer to as a “rabid” sports fan. I am also a lover of random statistics. Most dear to my heart on the sports front is my alma mater, Purdue University, and its basketball team. AJ Hammons is one of the best centers in the country, but he is not […]

How to Avoid the Spam Folder

How to Avoid the Spam Folder You spend hours writing content and developing the perfect email template for your message. You test it once, twice, maybe even three times to be sure the images render correctly and all the links work, sending recipients to your desired website locations. You have your segment of contacts ready […]