Tag Archives: email marketing campaigns

Steps to Improve Email Click Through Rates

As I’ve discussed before, email deliverability is a huge focus of marketers across all industries. We all want our email marketing to reach the inboxes of our subscribers’ — both prospects and customers. If we can improve deliverability, we increase our odds of improving open and even click through rates (CTR). Here are a few […]

5 Tips For Your Email Marketing Campaigns

6 Lifecycle Marketing Emails You Should Send

Is one of your 2016 marketing goals the implementation of an email marketing platform? Perhaps you have a marketing automation tool, but would like to strengthen the emails you are sending. Things are always changing in the digital world and we at ROI are blueprinting email designs and testing new ideas all the time – just like anyone else. […]

Improving Open Rates for Email Marketing Campaigns

improving open rates

I remember the day our weekly marketing report to the CEO of the company I first worked for included our email marketing statistics. Previously, we had reported on website visitors, calls to our 1-800 number, requests for more information via our landing pages and the number of new leads we had generated in the prior week. […]

How to Use Big Data: Add Potency to Your Marketing Efforts

Data is part of the foundation of Lifecycle Marketing. If you’re not keeping track of your customers habits you’re missing key insights that can really help boost your marketing efforts. When a customer makes a purchase, an in-house analytic engine usually logs it in a sales-vs-time plot. These analytics provide marketers with information like peak […]