Tag Archives: data driven marketing

Desk Decorations and Data Driven Marketing

Desk Decorations and Data Driven Marketing

There are many topics that I could have written on this week. The Indiana primary election, Game of Thrones, the NFL draft, my upcoming mini marathon, May the Fourth, the Indiana Pacers playoff collapse, etc. However, I have decided to focus my blog this week on a desk decoration that I have mere inches from […]

How to Avoid Data Driven Marketing Mistakes

How to Avoid Data Driven Mistakes

Mistakes can be costly. For example, in 1999 a team of Lockheed Martin engineers used the English system of measurement, while the rest of the team used the metric system in creating the Mars Climate Orbiter satellite. The use of two different measurement systems prevented the orbiter’s navigation coordinates from being transferred to a lab […]

Become a Data-Driven Donkey Kong

Become a Data-Driven Donkey Kong

Whether you would like to admit it or not, the most powerful throwback Nintendo character was Donkey Kong. He knew how to crush his opponents, jump over obstacles and demonstrate his mega strength.  A common obstacle for most marketers is defeating data-driven marketing practices.  So how can we gain the ability to become a data-driven […]

The Benefits of Using Past Data to Plan Out Future Marketing Campaigns

The Benefits of Using Past Data to Plan Out Future Marketing Campaigns

It’s that time again! Your last campaign just wrapped up, and now you’re mapping out your next marketing campaign. Ask any marketer — they’ll agree that there’s nothing better than starting out with a clean slate. But despite working on an entirely new initiative, past campaigns shouldn’t ever be forgotten. Sure, if you’re just starting […]

Create Your Own Customer Journey Map

build a customer journey

Years ago I ventured to the closest IKEA® to Indianapolis, just outside of Cincinnati, and purchased loads of new furniture for our family room, basement, and office. From console tables to bookshelves and even hiding spaces for Avengers, Transformers, and Batman, I thought I had all my bases covered. “Finally, everything will have its own […]

Marketing Automation Data: Molehill to Mountain

Molehill to Mountain: Marketing Automation Data

  I just returned from a quick vacation in Colorado and Wyoming. I have visited various parts of Colorado and Wyoming upwards of half a dozen times, and the scenery still leaves me breathless. During this particular trip, an unusual geographic formation caught my eye. It was a table-top hill in the middle of a […]

Email Design for the Graphic Design Challenged

Email Description

I’m a writer. At the end of the day, if I think back to what I did most, it’s writing. I write blog posts, emails, press releases, etc. You name it, I’ve probably written it. That’s why top ten lists of email design best practices have never really mattered to me. I just write the […]

Marketing Predictions for 2016

Marketing Predictions for 2016

It’s that time of year again. Everyone’s posting what worked (or didn’t work) in 2015 and what to expect in 2016. We’ve done this in the past, asserting 2015 will be the year of data driven marketing, and whether or not it was or wasn’t doesn’t really come up again. So let’s change it up. […]

2015: The Year of Data Driven Marketing

I was recently catching up with some fellow marketers when someone brought up their biggest issue and concern was data. “I can’t get what I want from our IT team,” she lamented. “I know we’re collecting a ton of it but what good is it when it’s not easily accessible?” Soon, others were chiming in. “I […]