Tag Archives: Customer Retention

Customer Growth Yields Revenue Growth

customer growth

Growth is a word we use throughout our lives. We grow from infancy to childhood and, much to our dismay, into teenagers and adults. We learn and grow in school, college and throughout our careers. Companies even grow with regards to their employee count, office size and even, most importantly, revenue. However, there is one type […]

How Marketing Automation improves customer retention

Customer Experience Marketing

If you do a Google search for “lead management software,” chances are you’ll find results with ties to marketing automation. It’s no secret many growing organizations move to a marketing automation platform due to the overwhelming volume of inquiries, or leads, they receive on a daily basis. However, can marketing automation do more than manage leads […]

8 Simple Things That Quickly Lead to Customer Loyalty & Retention

I can’t think of a single company that couldn’t improve their customer relations and loyalty programs.  True, there are amazing examples of world-class customer programs out there.  From Zappos to Zingerman’s, there’s plenty to observe and emulate. But generally, I find that companies either completely under-invest in the customer side of marketing (vs. acquisition marketing), […]

Customer Retention Drives Revenue

Win. Keep. Grow. — it’s the motto we live and breathe by here at Right On Interactive. We proudly help organizations win new business, keep current customers and grow the right relationships. While “Keep” might be the middle child, in the “Win. Keep. Grow.” family, it certainly does not experience the typical oversight associated with […]

When Retaining Customers May Not Be a Good Idea

We know it’s far easier (and cheaper) to retain existing customers than it is to recruit new ones. But amidst the buzz surrounding customer retention, it’s important to remember that not all customers are worth keeping. More customers generally means more profit. However, beyond a point, the marginal increase in profits per customer decreases. Increasing […]