Tag Archives: customer personas

Customer Personas and Sliced Bread

Customer Personas

We can all learn a thing or two from sliced bread. The common household food is well-known as the highest standard that all other products are compared to. In fact, who hasn’t heard the phrase, “the best thing since sliced bread?” This is why it’s so surprising that a product with its own phrase didn’t catch on […]

Leveraging Data to Build Better Customer Personas

It’s like the popular movie, The Hunger Games. Every individual that lives within the districts automatically qualifies to have their name-card in the reaping one time when they turn 12 (whether they like it or not). No matter how fast they run or how far they go, that card has a way of tracking them […]