Tag Archives: customer journey map

Customer Personas and Sliced Bread

Customer Personas

We can all learn a thing or two from sliced bread. The common household food is well-known as the highest standard that all other products are compared to. In fact, who hasn’t heard the phrase, “the best thing since sliced bread?” This is why it’s so surprising that a product with its own phrase didn’t catch on […]

Create Your Own Customer Journey Map

build a customer journey

Years ago I ventured to the closest IKEA® to Indianapolis, just outside of Cincinnati, and purchased loads of new furniture for our family room, basement, and office. From console tables to bookshelves and even hiding spaces for Avengers, Transformers, and Batman, I thought I had all my bases covered. “Finally, everything will have its own […]