Tag Archives: customer engagement

What is Omnichannel Marketing and why Should you Care?

Omnichannel Marketing

Whether you refer to it as omni-channel or omnichannel marketing, it’s something marketers need to give serious attention to, as it’s not just another fly-by-night buzzword. Omnichannel marketing refers to the choice consumers and businesses have when it comes to how they engage with a brand. From direct mail to apps and even social media, […]

Overcoming Email Marketing Roadblocks

Email marketing

Regardless of social media marketing, web and television advertising, review sites and more, email is still one of the most popular ways to engage with prospects and customers. However, two of the biggest challenges with email marketing is keeping them out of the recipient’s spam folder and convincing them to read the message. Many people are […]

What Football is Teaching Us About Multi-Channel Marketing

B2B Marketing

I am a huge football fan. Watching a team’s offense fully execute a play is one of the most beautiful things in the world to me. It is important to have balanced play calling that includes inside runs, outside runs, short passes, long passes, and the occasional trick play. A good offensive coordinator notices trends and will […]

How 3D Scoring Helps Your Business

3D Scoring

Many marketers are skeptical of new marketing tools, and rightfully so. It’s just one more thing that does something slightly different than the last thing. The dashboard looks sleeker, the algorithms are a little more advanced, or the reports are shinier. Sometimes 3D scoring gets that same look. People ask, “Isn’t this just the repackaging […]

The Need to Create a Positive Buzz

Positive Buzz

Competitive pressures force marketers to launch sophisticated campaigns to generate, nurture and convert leads. However, many marketers ignore or underestimate the need to create a positive buzz. Creating a positive buzz means a favorable word of mouth opinion. This, more often than not, requires being nice and doing the obvious: providing awesome customer service! Providing […]

Steps to Multichannel Marketing Success

Steps to Multichannel Marketing Success

Unless you’ve been living under a rock for the past ten years, you know the average person doesn’t rely on the local newspaper for information anymore. They are watching more than cable and listening to more than AM/FM radio. Consumers today are sophisticated and have access to information at their fingertips and can consume that […]

Why Multichannel Marketing Wins

In the beginning of Internet marketing, brands were considered “cutting edge” if they had a website. Then came email, which was followed by branded blogs, social, video, and mobile. Today brands’ owned media includes dozens of online channels, each with their own niche content delivery and audience. But all of those channels have one thing in […]

Mapping Audience Segments With Relevant Messaging

Increasing engagement and converting prospects is a key area of focus for every marketer. One way to boost engagement is through different mediums of communication. However, many marketers make the mistake of adopting a “one size fits all” approach when communicating with prospects, engaging all prospects in the lead database with identical messages.  This rarely […]

The Many Possibilities of Big Data

Back to Basics

Most B2B marketers feel flustered as they struggle to meet targets. They face the pressure of ensuring the effectiveness of their campaigns and making productive use of their time. Big data can make their life easy on both these fronts. Big data holds the potential to apply new approaches to old problems, especially where there has […]