One of the most famous reactions to an Oscar win was Sally Fields’ “You like me! You really like me!” For Fields, in the days before social media, there was no way to measure public sentiment or target and “score” the consumers of her product or films. The number of loyal customers, or in this […]
Tag Archives: customer behavior
More is not always a good thing. For instance, more leads than the sales force can manage can result in overworked or harried marketers, unable to engage with anyone properly or focus on what they are doing. In these cases, the solution is obviously prioritization, or following up on leads that seem most promising. This […]