
Last time on this blog I talked about acquiring, converting and nurturing customers. Today, I’d like to focus on one aspect of this process: Conversion. Now, I understand everybody would…
Last time on this blog I talked about acquiring, converting and nurturing customers. Today, I’d like to focus on one aspect of this process: Conversion. Now, I understand everybody would…
Marketers strive to get more and more leads. The underlying logic is since it is customers who provide revenue, and leads bring in customers, more leads would mean more customers…
Twitter, with an estimated user base of 200+ million users, now ranks amongst the most popular social media channel. More and more people now use tweets to express themselves or…
Marketers who engage in prospecting, nurturing and conversion should take another look at teleprospecting. Optimizing one’s use of time is a priority for today’s marketers who are hard pressed to…
The sheer scale of operations has made analytics an integral part of marketing campaigns. However, many marketers have not yet realized this fact, probably a legacy of the old pre-Internet…
Any marketer worth their salt understands the importance of nurturing leads to drive conversions. However, what many marketers do not realize is that there are no one-size-fits all solutions to…
Generating leads counts for nothing if leads do not convert to revenue. The responsibility is on marketers to drive them to convert. This is very important in today’s competitive world…