Tag Archives: communication

8 Ways to Speak “Millennial” in Your Emails

Targeting Millennias

First it was our tamagotchis, now it’s our cell phones. A recent Zogby Analtycs poll shows that millennial cell phone usage has reached the point where over 80 percent of 18-34 year olds are checking their phones first thing when they wake up. So what’s the best way to market to a generation who once […]

What Mattresses Can Teach You About Multi-Channel Marketing

multi-channel marketing

When was the last time you learned about news from reading an actual newspaper? If you’re like the majority of Americans, you look primarily online or even to social media for your news sources. Consumers today are sophisticated and have access to information literally at their fingertips that they can consume within seconds. Today’s consumer also […]

Multi-Channel Marketing Tips from the World’s Most Powerful Brand

Multi-Channel Marketing

Chances are, you’re very familiar with this brand. You might have watched one of their movies, listened to their music, bought a t-shirt (or pair of Mickey ears *hint, hint*), or even gone to visit. That’s right, the 2016 World’s Most Powerful Brand is Disney. I recently took a trip to Disney World and got to see […]

Tips for Better Contact Management

Contact Management

Have you ever heard of Dunbar’s number? It’s a suggested cognitive limit to the number of people with whom one can maintain stable social relationships. In other words, it’s the number of people you are able to keep in touch with. Robin Dunbar estimated this to be about 150 people. Now, check the number of contacts […]

Improve Social Media Content in Your Emails

Social Media Content

The social era is booming, and fully integrating your emails with social media is a must. To stay relevant with your audience, you have to be where they are- on social media. Adding social media content to your emails can be a natural extension of the emails to drive engagement. Not sure if you’re optimizing the […]

Focus on Client Relationships

client relationships

I was recently introduced to an agency that puts more focus on client relationships than developing new business. While they do take on new clients from time to time, the agency has a strict “anti-RFP” mantra and promises their clients will hear back from them within 24-48 hours – regardless of the question or challenge. […]

Super Support: Where’s Your Hoosier Hospitality?

Super Support

The concept of Hoosier Hospitality really took hold when the 2012 Super Bowl was held in Indianapolis. In fact, the people in Indy were so nice that a host from the TODAY show said, “I have never met more people that have wished me a super day, that have offered to open a door, that […]

Creating Content Marketing Success

Content Marketing

All too often marketers get caught up in the tactical execution of items on our to-do list, lacking the focus and time required to think through marketing efforts on a more strategic level. I’m just as guilty of this as anyone. I used to spend a great deal of time writing content with no real […]

How to Create the Best Content

best content

Over the past year, we saw trends in content creation continue to rise with 72% of B2B marketers focused on creating engaging content as a top priority. Creating meaningful and rich content is a key foundation to great marketing. In today’s viral age, there are many media channels to choose from when targeting customers with content. […]

Indy 500: 3 Content Marketing Lessons

Content Marketing

Other than Cinco de Mayo, Memorial Day, and the end of the school year, the month of May might not mean a whole lot to most people. However, for the City of Indianapolis and avid sports enthusiasts like myself, May means one thing: the Indianapolis 500. Each year on the Sunday before Memorial Day, 33 […]