Tag Archives: Channels

The Need for Marketing Integration

Today’s digital marketer has many ways to reach consumers and conversely, consumers have many ways to access information. While these evolving channels offer marketers a wealth of information to understand customers better, it also raises fresh challenges – mainly potential customers now expect marketers to communicate with relevant and smarter messages to them. Success depends on the marketer understanding […]

How to Measure Effectiveness of Different Channels in Lead Generation

Today’s hyper-competitive world breathes ROI. Every marketer conducts a thorough analysis of which channel (social media, paid searches, ads, email and others) works best in delivering leads and achieving revenue goals. In reality, this is easier said than done. Even though we admit that social media has become ubiquitous, a recent study conducted by Abode […]