Tag Archives: channel marketing

Multi-Channel Marketing for Dummies

multi-channel marketing

Hey marketers! Do you think you’ve got this whole “marketing” thing down? Is something missing from your marketing scope? Helping to identify the use of technology and automatic media platforms is a problem commonly found amongst marketers. What can be frustrating sometimes for marketers is interacting with customers in a way that is easy for […]

The Changing Nature of Email Marketing

Among the many innovations in the b2b marketing landscape, email retains its relevance as the basic, most widespread and effective direct marketing channel. The Marketing Channel and Engagement Benchmark Survey conducted in September 2012 revealed that in 2013, marketers plan to invest in email as much as they did in 2012. However, email marketing itself is struggling […]