Tag Archives: b2c content marketing

Manning, Favre, Sanders, and Durable Content

B2B Marketing

Peyton Manning currently resembles an old, Western cowboy riding into the proverbial sunset that is Super Bowl 50. Many of my friends and colleagues here in Indianapolis (given that the Colts were eliminated long ago) are pulling for Peyton to muster what little strength and energy he has left in that 39-year-old body for one […]

Strengthening Your Content Marketing Strategy With Customer Lifecycle Marketing

Content Marketing Strategy

With Facebook, Twitter, LinkedIn, blog websites, and other online platforms, there is a lot information to sift through as a consumer. As a marketer, even if you do have a content marketing strategy in place, the information you are distributing may not be connecting with your audience the way you predicted. According to Demand Metric, […]