Tag Archives: B2B marketer

Top 10: How to be Smarter than a 5th Grader with Lifecycle Marketing

lifecycle marketing

Most of us are familiar with the show, “Are You Smarter Than a Fifth Grader,” which features adults and 5th graders in a battle of wits with seemingly elementary questions.  What if instead of geography, history, math, and science, these questions featured marketing technology questions applicable to the overall success of your business?  Do you […]

The difference between Marketing Automation and Lifecycle Marketing

I started this internship completely unaware of the difference between marketing automation and lifecycle marketing. Coming from a farm background, I really only have a rudimentary knowledge of marketing from classes I have taken in college and a summer internship in Indianapolis. A month in and wealth of information later, I am starting to understand […]

Marketing success doesn’t come with glitter

Step right up folks and witness an all-new, never before seen, brand-spanking new digital marketing technology that is easy-to-use, designed with the marketer in a mind and guaranteed to bring you marketing success or your money back! Said no one. Ever. But, like a moth to a flame, marketers flock to the new, shiny object […]

TweetChat: Keys to Conversion

Marketers today are evaluated on numerous objectives and goals. While most organizations are clamoring for “more leads” they are also critical of the quality of these leads, which can be deciphered at a glance thanks to a certain percentage known as the conversion rate. What are conversion rates? Recently in Forbes, contributor Dave Lavinsky defined conversion rates […]

What 2013 Holds for the B2B Marketer

The world of marketing is at an inflection point as digital marketing becomes increasingly critical to today’s businesses. The focus of marketers in the new digital age is to leverage data and social connectivity to create brand advocates. More and more marketers tap into social insights, which allow them to conduct effective campaigns and promotions […]