When we think about the duties of the client success team, three main responsibilities come to mind: customer training, support, and retention. So how does the implementation of a marketing automation platform help this division as they are tasked with assisting, maintaining, and developing the relationship of the customer? It doesn’t. Not unless communication between […]
Tag Archives: Automated Solution
Customer Lifecycle Marketing, Customer Relationship Management
Marketing Automation: How Much is Too Much?
Many organizations have taken the automation route to keep pace with the demands of the fast paced environment they operate in. Marketing automation allows organizations to capture, score and nurture leads. However, automation is by no means the magic wand that would make all marketing related hitches disappear. In fact, too much of automation itself […]