Tag Archives: Amazon.com

Context: When is just as important as Who

Back to Basics

I am recent college graduate who owns a smart phone, computer, and tablet and yet if you ask my friends, I am the most difficult to get in touch with. I often leave my cell phone on silent and only check it occasionally. I mute all group conversation. I even shut my laptop down at […]

Reflections of a lifecycle marketing internship

When I started my lifecycle marketing internship at Right On Interactive in June, I had relatively little marketing experience and had a lot to learn about the company, its clients and the industry. Terms like “lifecycle marketing” and “3-D scoring” were completely new to me. However, in the past two months, a lot has changed. […]

5 Vital Aspects of Positive Customer Experience

Quality customer experience is critical to customer retention. In 2013, 62% of global consumers switched service providers due to poor customer service experiences, up 4% from the previous year (Accenture Global Consumer Pulse Survey). Also, poor customer experience results in an estimated loss of $83 billion by US enterprises yearly because of defections and abandoned […]