Looking to increase sales productivity this year? According to a CSO Insights Sales Compensation and Performance Management study, only 54.6 percent of sales professionals produce enough revenue to meet quota. That is shocking news. I’m sure your company doesn’t have that problem, but other readers may. They need to increase sales productivity. One key area […]
Tag Archives: 3D Scoring
How do you find your next pair of pants? Do you go to a store that you have never been before, look at unfamiliar brands, and try on 12 different sizes? Well, if you do what I just described, let me give you a hint: you are doing it wrong. When most rational human beings […]
How do you feel about 3D movies? Whether they be at home or in theater, it seems like the jury is still out regarding this viewing experience. Personally, I’m still a fan of the traditional 2D viewing experience. I enjoy watching movies without thinking that I may actually be struck by a semi coming out […]
You’ve heard it before: one size doesn’t fit all. Just because you provide a product or a service that can help businesses grow, doesn’t mean every business out there is worth going after. Marketing and sales teams alike need boundaries or guidelines. Who are we calling? Who are we trying to reach? Without this focus, […]
I remember the day our weekly marketing report to the CEO of the company I first worked for included our email marketing statistics. Previously, we had reported on website visitors, calls to our 1-800 number, requests for more information via our landing pages and the number of new leads we had generated in the prior week. […]
I am the low man on the totem pole. I am an intern and being an intern means there will be growing pains. I make mistakes and learn from them. A major part of what I have been doing is research for a multitude of things. While researching, the use of search engines is key. […]
I am recent college graduate who owns a smart phone, computer, and tablet and yet if you ask my friends, I am the most difficult to get in touch with. I often leave my cell phone on silent and only check it occasionally. I mute all group conversation. I even shut my laptop down at […]
In a recent SiriusDecisions blog post, Laura Cross revealed some startling information regarding the usual set up of lead scoring for most companies getting started with marketing automation. Well, I guess I found it’s startling because it’s not how Right On Interactive sets up our 3D Scoring methodology. To start, she explains how most companies […]
The way marketers use lead scoring to find ideal fit prospects has evolved over the years. For most marketers, lead scoring is based on the prospect’s profile attributes and how they match the organization’s ideal profile definition. The profile score provides insights into what an ideal lead looks like, so marketers can create campaigns for that audience. Profile score […]