Most businesses operate in an environment where customer data exists in many different systems or SQL databases — CRM, email marketing databases, call center history logs, order entry systems and sales databases to name a few.

The ROI Sales & Marketing Systems Integration solution enables marketers to increase the value of their CRM and other sales and marketing systems.  ROI lets you integrate with popular systems using our “click-to-connect” technology.  Or, connect with virtually any other sales and marketing system through our integration services.

Key capabilities of the ROI Sales & Marketing Systems Integration solution include:

• Click-to-Connect with popular systems such as Salesforce, MS CRM, Avectra, ExactTarget, Delivra, and Premiere Global.
• ROI for Salesforce.com AppExchange provides complete functionality within the Salesforce.com user interface.
• ROI for ExactTarget provides complete functionality within the ExactTarget user interface.
• ROI Integration Services let you connect with all of your sales and marketing systems to aggregate data for advanced behavioral and demographic-based campaigns.