Savvy marketers step into The Marketing Spotlight to tell their stories of successful interactive marketing campaigns.
Megan Glover, Director of Marketing, Compendium
New-client success campaign drives higher customer renewal rates.
Mark Juleen, VP of Marketing, J.C. Hart
Automated customer survey campaign improves customer experience.
Peter Fuller, VP of Marketing, Scale Computing
Winning new business with a systematic lead nurturing campaign.
Danielle Jamil, Manager of CRM Programs, Siren Interactive
Helping a pharmaceutical client increase conversion rates with data-driven audience segmentation.
Lisa Borg, VP of Marketing and Communications, Slimband
Engaging prospects and customers through content marketing campaigns.
Matthew Gonnering, CEO, Widen Enterprises
Nurturing business leads into sales-ready opportunities to increase new customer acquisition.