Savvy marketers step into The Marketing Spotlight to tell their stories of successful interactive marketing campaigns.
Megan Glover, Director of Marketing, Compendium
New-client success campaign drives higher customer renewal rates.
Time: 9:02
Mark Juleen, VP of Marketing, J.C. Hart
Automated customer survey campaign improves customer experience.
Time: 11:14
Peter Fuller, VP of Marketing, Scale Computing
Winning new business with a systematic lead nurturing campaign.
Time: 12:19
Danielle Jamil, Manager of CRM Programs, Siren Interactive
Helping a pharmaceutical client increase conversion rates with data-driven audience segmentation.
Time: 9:28
Lisa Borg, VP of Marketing and Communications, Slimband
Engaging prospects and customers through content marketing campaigns.
Time: 9:02
Matthew Gonnering, CEO, Widen Enterprises
Nurturing business leads into sales-ready opportunities to increase new customer acquisition.
Time: 10:24