You’ve been asked by your boss to provide a last minute update to the executive team on year-to-date lead generation performance.  Avoid the frantic fire drill that often accompanies this type of request.  With the ROI Reporting and Analysis solution, the results of all of your marketing tactics automatically roll up to their associated campaigns.  In turn, each campaign rolls up to their associated marketing programs.  

The ROI Reporting and Analysis solution lets you quickly summarize and graph the key performance indicators.  You have the information in hand to compare campaign performance and make strategic decisions to optimize your marketing operations.

Key capabilities of the ROI Reporting and Analysis solution include:

• Financial reports provide return on investment, cost-per-response, cost-per-opportunity, and other financial performance results.
• Email reports provide all of the email performance tracking results for individual email sends and multiple email tactics.
• Campaign reports provide roll-up response summaries for every tactic, campaign, and marketing program in your hierarchy.
• Graphical dashboards provide at-a-glance views of key performance indicators.
• Scheduled report distribution keeps everyone informed on marketing performance.