Right On Interactive provides marketers with the essentials for managing campaigns, leads, dynamic content, marketing resources, customer data and analytics.

Customer Data Analytics and Reporting
Right On Interactive enables marketers to craft graphical views of customer behavior and gain a deeper understanding of their needs by tracking and analyzing profiles and responses over time. Customers can use Right On Interactive to perform customer profiling, lead scoring, targeting, predictive marketing and reporting. Right On Interactive analyzes a company's customer data, providing direct, easy access to the data required to perform analytics.

Right On Interactive's reporting and analytics capabilities fall into four main areas:

• Customer data visualization - Marketers are able to analyze customer data, to try to understand their needs and behaviors.
• Targeting and Segmentation - After marketers have analyzed customer profiles, they need to find the best targets for their campaign. This requires segmentation functionality, access to customer score information or live scoring, and profiling detail for matching targets.
• Monitoring - Ongoing monitoring of a multi-channel campaign is essential - particularly when online channels are used. Marketers must watch metrics such as number of invalid email addresses in order to anticipate results or to modify parameters if a campaign is underperforming.
• Measurement and Reporting - Right On Interactive enables marketers to capture critical metrics and provides an interface to define multiple success hypotheses based on direct or inferred responses.