INDIANAPOLIS (Sept. 17, 2014) – Right On Interactive (ROI), the customer lifecycle marketing software company that helps organizations win, keep and grow business, announced today that its founder and CEO Troy Burk is hosting an upcoming webinar featuring guest speaker, Forrester Research, Inc. Principal Analyst Lori Wizdo, titled: “Beyond the Campaign: A Lifecycle Approach to Lead to Revenue Management.”
The free webinar, which will take place on Tuesday, Oct. 28, 2014, at 2 p.m. ET, will address how marketers can drive results from lead-to-revenue investments, graduate from automated campaigns, and adopt a customer lifecycle marketing strategy.
In a recent Forrester Research report, Wizdo examined how early adopters of lead-to-revenue management programs are now finding it hard to sustain ongoing improvement despite impressive early wins. Findings from Wizdo’s report indicate that many B2B marketers launched their L2RM initiative by simply scaling, standardizing and automating their legacy marketing practices, rather than making the fundamental changes needed to engage digitally empowered customers at every stage of the customer lifecycle. (Lead-To-Revenue Pioneers Discover It’s Not Demand Generation On Steroids, August 2014, Forrester Research, Inc.)
Together, Burk and Wizdo will discuss the most common challenges marketers face when it comes to their L2RM initiatives—whether they’re implementing, automating or refining their L2RM process. In addition, Burk and Wizdo will cover how B2B marketers can leverage marketing automation software to maximize return on their lead-to-revenue investments.
“Marketing automation can be an amazing tool to communicate with your audience, build loyalty and increase qualified leads, but if it does not drive continuous engagement at every stage of the customer journey, it is little more than a campaign management tool,” said Burk. “Engaged customers generate more revenue and often become your advocates, and we’ve seen profitable growth sustained when marketers view engagement as a journey, not just a campaign.”
To register for the free webinar visit: http://www.rightoninteractive.com/resources/webinars/
For more information about Right On Interactive visit: http://www.rightoninteractive.com
About Right On Interactive
Right On Interactive is a Customer Lifecycle Marketing software company focused on helping marketers attract and acquire best-fit customers for life. Right On Interactive automates the concept of Customer Lifecycle Marketing, uniquely enabling marketers to know exactly where a prospect or customer is in their relationship with a brand—from prospect to raving fan—and how best to approach them to maximize lifetime value. Privately owned and headquartered in Indianapolis with a West Coast office in Portland, Ore., Right On Interactive’s cloud-based solution serves the needs of B2B marketers in a wide range of industries. For more information, visit http://www.rightoninteractive.com.