Right On Interactive Recognized as a Trend Setter and Innovator

Posted by | July 31, 2013 | | 2 Comments

INDIANAPOLIS, Jul 31, 2013 (BUSINESS WIRE) — Right On Interactive, a customer lifecycle marketing company that helps organizations win, keep and grow business, today announced it was one of eight vendors listed in the “Vendor Landscape: Lead Management Automation” (LMA) report by Info-Tech Research Group. The company was also recognized as a “Trend Setter” and was placed in the Innovator category of the LMA market.

Right On Interactive earned the Trend Setter Award for its “unique presentation of real-time data about the progress of prospects in their relationship with the brand (through features such as the ROI Customer Lifecycle Map).”

Noted also as an Innovator, Right On Interactive demonstrated what Info-Tech Research Group described in the Vendor Landscape as “innovative product strengths that act as their competitive advantage in appealing to niche segments of the market.”

Additionally, Right On Interactive scored highly in Usability and Architecture.

Info-Tech Research Group Vendor Landscape reports recognize outstanding vendors in the technology marketplace. Assessing vendors by the strength of their offering and their strategy for the enterprise, Info-Tech Research Group Vendor Landscapes pay tribute to the contribution of exceptional vendors in a particular category.

The report is currently live on www.infotech.com and is available to Info-Tech Research Group clients.

For more information on Right On Interactive and the ROI Customer Lifecycle Map, visit www.rightoninteractive.com.

About Right On Interactive
Right On Interactive is a lifecycle marketing automation software company that helps organizations win, keep and grow business. Right On Interactive’s solution drives prospect and customer engagement throughout the entire lifecycle of an individual’s or organization’s relationship with a brand. Right On Interactive serves clients of all sizes in various industries, with a focus on the technology, finance and retail sectors. Founded in 2006, Right On Interactive is privately held and is headquartered in Indianapolis. For more information, visit http://www.rightoninteractive.com or follow on Twitter at @roi_marketing.

About Info-Tech Research Group
With a paid membership of over 30,000 members worldwide, Info-Tech Research Group (www.infotech.com) is the global leader in providing tactical, practical Information Technology research and analysis. Info-Tech Research Group has a sixteen-year history of delivering quality research and is North America’s fastest growing full-service IT analyst firm.

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Lauren Littlefield

Lifecycle Marketing Consultant at Right On Interactive
With over ten years of experience in technology, marketing, public relations and higher education, Lauren joined the Right On team in April 2013. She is a 2013 graduate of the Hamilton County Leadership Academy (Ind.), and a board member of Girls on the Run of Central Indiana. She has previously served as the vice president, programming and the secretary of the Indianapolis Chapter of the American Marketing Association. Lauren earned her BA in Communication from Hanover College. In her free time, she enjoys spending time with her family, running, IndyCar and the Indianapolis Colts.

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