Right On Interactive founder and CEO Troy Burk to Speak at The Integrated Marketing Summit in Kansas City

Posted by | September 22, 2014 | | No Comments

INDIANAPOLIS (Sept. 22, 2014) –  Right On Interactive (ROI), the customer lifecycle marketing software company that helps organizations win, keep and grow business, announced today that its founder and CEO Troy Burk will present as part of the “Email Marketing Best Practices” panel at The Integrated Marketing Summit in Kansas City on Sept. 23, 2014.

Part of multi-speaker presentation moderated by Shawn Elledge, CEO Integrated Marketing Summit, Burk will discuss the evolution from “batch and blast” email marketing to customer-centric marketing, and provide best practices on how marketers can begin to view customer engagement as a journey—not just a campaign.

With an easy-to-use email marketing solution built in to the ROI Customer Lifecycle Marketing platform, marketers can trigger relevant, personalized messages to increase new and repeat business. Marketers can quickly create, automate and improve email communications with prospects and customers throughout the customer lifecycle to create deeper, more engaged relationships.

For more information about Right On Interactive visit: http://www.rightoninteractive.com

About Right On Interactive

Right On Interactive is a Customer Lifecycle Marketing software company focused on helping marketers attract and acquire best-fit customers for life. Right On Interactive automates the concept of Customer Lifecycle Marketing, uniquely enabling marketers to know exactly where a prospect or customer is in their relationship with a brand—from prospect to raving fan—and how best to approach them to maximize lifetime value. Privately owned and headquartered in Indianapolis with a West Coast office in Portland, Ore., Right On Interactive’s cloud-based solution serves the needs of B2B marketers in a wide range of industries. For more information, visit http://www.rightoninteractive.com.

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Lauren Littlefield

Lifecycle Marketing Consultant at Right On Interactive
With over ten years of experience in technology, marketing, public relations and higher education, Lauren joined the Right On team in April 2013. She is a 2013 graduate of the Hamilton County Leadership Academy (Ind.), and a board member of Girls on the Run of Central Indiana. She has previously served as the vice president, programming and the secretary of the Indianapolis Chapter of the American Marketing Association. Lauren earned her BA in Communication from Hanover College. In her free time, she enjoys spending time with her family, running, IndyCar and the Indianapolis Colts.

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