Written by Amal Ahmen, edited by Jaya Anand and published by Targeted News Service on June 19, 2013.
ALEXANDRIA, Va., June 19 — Right On Interactive, Indianapolis, has been assigned a patent (8,468,123) developed by Amol Dalvi, Fishers, Ind., and Stephen T. Burk, Indianapolis, for a “lifecycle marketing object oriented system and method.”
The abstract of the patent published by the U.S. Patent and Trademark Office states: “The present invention involves a server for providing remote users a Lifecycle marketing system based on information in a data store of the customer enterprise. The server includes a database storing customer enterprise data. The customer enterprise data includes rules, criteria, and stages. Query software is capable of accessing data in enterprise data stores. Lifecycle definition software accesses the database and is capable of creating a lifecycle framework in the database based on information on contacts included in the enterprise data stores.”
The patent application was filed on Jan. 14, 2011 (13/007,092). The full-text of the patent can be found here.