I was recently invited to be a guest on the SLMA (Sales Lead Management Association) weekly radio show.

I had the opportunity to talk with internationally known sales trainer Will Crist about Right On Interactive’s expertise in customer lifecycle marketing (CLM). It’s certainly becoming a hot topic – Crist and I ended up having a great discussion about how taking the CLM approach to marketing and sales is truly engaging the right prospects, which is empowering companies to win, keep, and grow their customer base.

If you haven’t already, I encourage you to to check out the radio episode (play the episode above). You’ll not only learn more about what customer lifecycle marketing really is, but you’ll also learn how Right On’s marketing automation software solution can help you identify appropriate marketing touch points and guides stage to stage growth in the lifecycle of a prospect or customer. Our CLM solution allows marketers to follow the progress of every individual and company as they move through the lifecycle of their relationship with a brand. Right On’s CLM solution gives marketers the insight and tools to focus on customer relations to drive growth and, ultimately, to create true brand advocates who will speak on the company’s behalf by referring others. I strongly believe that these “raving advocates” are the key to attracting the type of customers you want – those “sweet spot” customers who are easier to do business with and, at the end of the day, are more profitable.

During the show, Crist dubs CLM as a “whole different way of approaching the marketplace to get more revenue and a more productive team.” We’re flattered! But, the truth of the matter is, marketers are taking note as well and more of them are implementing CLM solutions. The need to strategically engage and nurture ideal prospects and customers, in order to create true brand advocates for their companies, is at the forefront of a new marketing revolution. We’re not only witnessing it firsthand, but aspire to lead it. These early-adopter, enlightened marketers are realizing that these raving fans will carry them a long way.