http://www.rightoninteractive.com Right On Interactive - News en-us http://www.rightoninteractive.com/rssnews.php?nid=Splittest-Lead-Nurturing-Cadenc by Richard Cunningham - What would happen if you changed the cadence of your multi-step lead nurturing campaign? How would changing the campaign tempo affect response rates, sales conversions, opt-outs, etc? We were asking these questions of our ow... Right On Interactive 2010-02-08 http://www.rightoninteractive.com/rssnews.php?nid=Quadruple-Results-with-a-MultiS by Richard Cunningham - In the recent webcast co-sponsored by Compendium Blogware and Right On Interactive, Chris Baggott, co-founder and CEO of Compendium illustrated how business blogging - done the right way - will maximize organic search engine rankin... Right On Interactive 2009-12-16 http://www.rightoninteractive.com/rssnews.php?nid=Dreamforce-2009-Summary by Eric Hannon - With more and more customers establishing Saleforce.com as their marketing database, Dreamforce 2009 was a great opportunity to get tuned in to what Salesforce.com is planning for the marketing automation community. There was plenty of bu... Right On Interactive 2009-11-23 http://www.rightoninteractive.com/rssnews.php?nid=Free-is-Complicated by: Eric Hannon My conclusion after reading Chris Anderson's new book , "Free: The Future of a Radical Price", is that Free is complicated. Don't get me wrong, this is a great book and comes at a perfect time, since we continue to be greeted each d... Right On Interactive 2009-11-10 http://www.rightoninteractive.com/rssnews.php?nid=Everything-Has-a-Lifecycle by: Eric Hannon When I talk to customers about Marketing Automation, the idea that is most exciting is adding Customer Engagement to their segmentation mix. Thinking about communicating to your audience based on their interaction with you adds a whole ne... Right On Interactive 2009-11-02 http://www.rightoninteractive.com/rssnews.php?nid=5a5804af52cd1f386c082f27fc386df5 by: Eric Hannon Any successful marketing automation strategy requires lots of content, especially emails. Usually, you are in too much of a hurry generating this content to worry about how it is organized. You often end up with a folder structure that lo... Right On Interactive 2009-10-26 http://www.rightoninteractive.com/rssnews.php?nid=ExactTarget-Connections-09-Take by: Eric Hannon I went to ExactTarget's Connections 09 convention this week. ExactTarget did a great job. There were a lot of excellent presenters and customer stories (my favorite part). I also got to hear and share marketing automation problems a... Right On Interactive 2009-10-19