http://www.rightoninteractive.com Right On Interactive - News en-us http://www.rightoninteractive.com/rssnews.php?nid=OnDemand-Webcast-ROI-Lead-Scori The recording of the recent live webcast, ROI Lead Scoring and Nurturing for ExactTarget, is now online. Lead Scoring and Nurturing software from Right On Interactive helps increase revenue and sales productivity. Identify the leads most likely to ... Right On Interactive 2011-03-07 http://www.rightoninteractive.com/rssnews.php?nid=Event-Direct-Marketing-Days-Kan Right On Interactive president Troy Burk will speak at the Kansas City Direct Marketing Associations Direct Marketing Days on February 22, 2011. His presentation is entitled, Improving ROI through Effective Customer Lifecycle Marketing. KCDMA ... Right On Interactive 2011-01-18 http://www.rightoninteractive.com/rssnews.php?nid=Live-Webinar-Data-is-the-Key-to Your prospects are more than a tracking number. Theyre more than an account name. Theyre more than a campaign. Its time to start treating them like who they really are individuals who can add valuable business to your company. And in order to build a ... Right On Interactive 2010-11-22 http://www.rightoninteractive.com/rssnews.php?nid=David-Raab-Reviews-ROI-Customer Marketing technology consultant David Raab recently published his review of the ROI Customer Lifecycle Marketing automation software solution from Right On Interactive. His blog, Customer Experience Matrix, presents information to marketers about te... Right On Interactive 2010-11-15 http://www.rightoninteractive.com/rssnews.php?nid=The-Marketing-Spotlight-Podcast Right On Interactive Introduces Podcast Now Available on iTunes INDIANAPOLIS, IND. October 4, 2010 Right On Interactive, maker of the ROI Customer Lifecycle Marketing automation software solution, today introduced The Marketing Spotlight, a s... Right On Interactive 2010-10-04 http://www.rightoninteractive.com/rssnews.php?nid=Lead-Nurturing-and-Lead-Scoring Right On Interactive presented at the ExactTarget Connections 2010 conference today with marketing leaders from Delta Faucet, Wild Birds Unlimited, and Indiana Tourism. The PowerPoint presentation from this breakout session is available for download.andnbs... Right On Interactive 2010-09-15 http://www.rightoninteractive.com/rssnews.php?nid=Splittest-Lead-Nurturing-Cadenc by Right On Interactive - What would happen if you changed the cadence of your multi-step lead nurturing campaign? How would changing the campaign tempo affect response rates, sales conversions, opt-outs, etc? We were asking these questions of our ... Right On Interactive 2010-02-08 http://www.rightoninteractive.com/rssnews.php?nid=Quadruple-Results-with-a-MultiS by Richard Cunningham - In the recent webcast co-sponsored by Compendium Blogware and Right On Interactive, Chris Baggott, co-founder and CEO of Compendium illustrated how business blogging - done the right way - will maximize organic search engine rankin... Right On Interactive 2009-12-16 http://www.rightoninteractive.com/rssnews.php?nid=Dreamforce-2009-Summary by Eric Hannon - With more and more customers establishing Saleforce.com as their marketing database, Dreamforce 2009 was a great opportunity to get tuned in to what Salesforce.com is planning for the marketing automation community. There was plenty of bu... Right On Interactive 2009-11-23 http://www.rightoninteractive.com/rssnews.php?nid=Free-is-Complicated by: Eric Hannon My conclusion after reading Chris Anderson's new book , "Free: The Future of a Radical Price", is that Free is complicated. Don't get me wrong, this is a great book and comes at a perfect time, since we continue to be greeted each d... Right On Interactive 2009-11-10 http://www.rightoninteractive.com/rssnews.php?nid=Everything-Has-a-Lifecycle by: Eric Hannon When I talk to customers about Marketing Automation, the idea that is most exciting is adding Customer Engagement to their segmentation mix. Thinking about communicating to your audience based on their interaction with you adds a whole ne... Right On Interactive 2009-11-02 http://www.rightoninteractive.com/rssnews.php?nid=5a5804af52cd1f386c082f27fc386df5 by: Eric Hannon Any successful marketing automation strategy requires lots of content, especially emails. Usually, you are in too much of a hurry generating this content to worry about how it is organized. You often end up with a folder structure that lo... Right On Interactive 2009-10-26 http://www.rightoninteractive.com/rssnews.php?nid=ExactTarget-Connections-09-Take by: Eric Hannon I went to ExactTarget's Connections 09 convention this week. ExactTarget did a great job. There were a lot of excellent presenters and customer stories (my favorite part). I also got to hear and share marketing automation problems a... Right On Interactive 2009-10-19