Reach buyers via their preferred communication channels with the ROI Multichannel Marketing solution.  Combine multiple modes to increase overall campaign response.  Trigger alerts to your printer and direct mail house.  Track multichannel marketing return on investment.  You’ll deliver highly personalized communications that produce measurable results.

Key capabilities of the ROI Multichannel Marketing solution include:

• Manage all contact data and campaign history within the ROI Marketing Database.
• Create behavioral and demographic-based campaigns by integrating buyer data from multiple systems, including your CRM, web site, survey, transaction, analytic, and other customer data sources.
• Create advanced audience segments using the marketing segmentation builder or SQL.
• Automate multichannel marketing communications through email, voice messaging, SMS (text), fax, and direct mail.
• Organize marketing programs, campaigns and tactics in a hierarchical folder structure.  View roll-up summaries of ROI, cost-per-response, and other performance information.  Upload and attach related files for group access, such as creative briefs, campaign designs, and vendor POs and invoices.
• Track prospect and customer engagement with ROI Lead Scoring.  Trigger actions based on your defined thresholds, such as converting leads to the sales team or starting a new campaign track.
• Focus marketing efforts on your target audience “sweet-spot” with ROI Profile Scoring.
• Create, deliver, and track sophisticated email marketing communications using built-in templates or design your own.
• Report and analyze marketing return on investment, cost-per lead, and other financial views for all marketing campaigns.  Measure the performance of individual tactics.  Compare campaign performance of single and multiple communication modes.