ROI Customer Lifecycle Marketing software helps you win more customers, retain them, and increase repeat sales.   This software-as-a-service (SaaS) solution manages multichannel communications with your buyers throughout the customer life cycle – from initial contact to brand advocacy.

Customer Lifecycle Marketing

Increase the lifetime value of each customer

• Visualize where prospects and customers are in the lifecycle
• Create Quick Segments directly from the graphical ROI Lifecycle Map™
• Make strategic decisions using real-time lifecycle data

Campaign Management

Increase response with better targeting

• Aggregate behavioral data from multiple sources to drive one-to-one messages
• Automate multistep campaigns using multiple communication channels
• Organize and track performance of marketing programs, campaigns, and tactics
  

Email Marketing

Engage buyers in an ongoing dialogue

• Build sophisticated HTML emails with intuitive content creation tools
• Maximize delivery to the inbox and ensure compliance
• Track and analyze results for continuous campaign improvement
  

Lead Scoring

Send quality leads to the sales team

• Manage a systematic lead management process
• Configure scoring weights and values for each type of tactic and response
• Automate sales-ready lead conversion to the sales team
  

Lead Nurturing

Reduce the cost of lead acquisition

• Automate multistep, multichannel marketing campaigns
• Deliver relevant one-to-one messages based on response behavior
• Cultivate nascent interest into sales-ready opportunities
  

Customer Nurturing

Increase renewal, add-on, and up-sell business

• Successfully on-board new customers with multistep communications programs
• Gather customer satisfaction and loyalty data through surveys
• Proactively develop relationships through consistent communications
  

Multi-channel Marketing

Reach buyers via their preferred communication channels

• Automate integrated campaigns via email, voice, SMS (text), fax, and direct mail
• Segment, schedule, and trigger multistage communications
• Track, measure, and manage campaign response across channels
  

Sales & Marketing Systems Integration

Align marketing and sales for greater productivity

• Synchronize campaign history between marketing, sales, service, and support
• Create behavioral and demographic-based campaigns using multiple data sources
• Correlate marketing investments to revenue performance
  

Reporting and Analysis

Track and improve key performance indicators

• Analyze single and multi-campaign performance
• Measure customer lifecycle churn rate and stage duration
• Utilize pre-built reports and dashboards to improve marketing effectiveness