Organizations interested in implementing inbound marketing software are likely to be familiar with HubSpot. Founded in 2006 and headquartered in Cambridge, Mass., HubSpot offers a software as a service (SaaS) solution for inbound marketing.

HubSpot’s solution includes tools for social media marketing, email marketing, analytics, landing pages and search engine optimization, but is most well known for its content management and email marketing capabilities.The HubSpot suite of online tools has three primary applications:

  • Content management tools
  • Exposure optimization applications
  • Lead tracking and intelligence tools

HubSpot integrates with notable CRMs such as salesforce.com, SugarCRM, NetSuite and Microsoft Dynamics. HubSpot offers additional third-party services, templates and extensions through the HubSpot App Marketplace and consulting services through the HubSpot Academy.

HubSpot is more conducive for small businesses to get started and grow into with inbound marketing solutions. Pricing packages are based upon the number of included contacts, beginning as low as 100 for inbound marketing novices.

  • Basic, beginning at $2,400 annually for 100 contacts;
  • Professional, starting at $9,600 annually for 1,000 contacts; and
  • Enterprise, which begins at $28,800 annually for 10,000 contacts.

Training by HubSpot is required in each package and includes a one-time fee ranging from $500 for the Basic package to $2,000 for Professional and Enterprise offerings.

Another SaaS company similar to HubSpot, is Customer Lifecycle Marketing™ company Right On Interactive (ROI). Founded in 2006, Right On Interactive is headquartered in Indianapolis, Ind. and is privately owned.

ROI helps organizations win, keep and grow business. The ROI approach to digital marketing is based on the company’s patented Lifecycle Map and Customer Lifecycle Marketing™ methodology. Unlike other MAP technologies, Right On Interactive focuses on the customer lifecycle to drive revenue instead of lead generation and acquisition tactics.

Customers of Right On Interactive range from B2B to B2C and even B2B2C, including SMBs and Fortune 15 companies. Each utilizes their lifecycle marketing platform via one of its three pricing packages to achieve marketing and sales goals.

Right On Interactive offers three pricing packages to clients based upon their marketing maturity, geared to prepare organizations of all sizes and industries for customer lifecycle marketing:

  • Outreach, for organizations beginning their digital marketing journey, beginning at $5,880 annually;
  • Engagement, beginning at $10,080 annually; and
  • Lifecycle, the flagship offering which begins at $16,800 annually.

ROI Packages include varying capabilities based upon clients’ marketing sophistication. Examples include, but are not limited to, email marketing, web analytics, basic and advanced segmentation, marketing automation, customized forms and landing pages, social media integration, three-dimensional lead and customer scoring, lead and customer nurturing, multi-channel marketing and reporting.

Right On Interactive is a member of the Oracle PartnerNetwork and salesforce.com App Exchange, and also integrates with ExactTarget. ROI announced in early 2014 an API for its lifecycle marketing platform. Right On Interactive boasts integrations with most CRM systems and remains “system agnostic” as it can pull data from multiple, disparate systems.

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