The ROI Lead Nurturing solution enables marketers to reduce the cost of lead acquisition by cultivating nascent interest into sales-ready opportunities.  Statistics show that lead nurturing can increase audience response by up to a factor of four or more.  Use a drip campaign to offer valuable content such as whitepapers, best practices, and actionable advice.  As a result, you build trust and respect in your brand, and are front-of-mind when prospects are ready to buy.

Key capabilities of the ROI Lead Nurturing solution include:

• Create advanced lead segments using the marketing segmentation builder or SQL.
• Automate multichannel marketing communications through email, voice messaging, SMS (text), fax, and direct mail.
• Track prospect engagement.  Trigger actions based on your defined thresholds, such as converting leads to the sales team or starting a new campaign track.
• Focus marketing efforts on your target audience “sweet-spot” with ROI Profile Scoring.
• Create, deliver, and track sophisticated email marketing communications using built-in templates or design your own.
• Report and analyze marketing return on investment, cost-per lead, and other financial views for all marketing campaigns.  Measure the performance of individual tactics.  Compare campaign performance of single and multiple communication modes.