This provides a full list of the features and functionality included in each Right On Interactive package.
Features and Functionality
| Features and Functionality | Basic | Automation | Lifecycle |
|---|---|---|---|
Content |
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| Create unlimited Emails and Landing Pages using ROI's industry standard WYSIWIG editor | ✔ | ✔ | ✔ |
| Personalization, Social sharing links, edit raw HTML, preview Emails and Landing Pages | ✔ | ✔ | ✔ |
| Media library for storing images, PDFs and other documents - Up to 25 MB | ✔ | ✔ | ✔ |
| Email scripting language for selectively displaying certain parts of content in an email | ✔ | ✔ | ✔ |
| Send unlimited test emails | ✔ | ✔ | ✔ |
| Tracking - Sent, open, click, bounce, unsubscribe tracking for Emails - Open and click tracking for Landing Pages - History maintained for 12 months | ✔ | ✔ | ✔ |
| Create unlimited Forms | ✔ | ✔ | ✔ |
| Host Forms on ROI Landing Pages on your website | ✔ | ✔ | ✔ |
| Email, Landing Page and Forms tracking reports with thumbnail preview, graphs and drill downs | ✔ | ✔ | ✔ |
Email Deliverability | |||
| CAN-SPAM compliance - Email opt-out page - Easily insert Company information for CAN-Spam Compliance - Reminder warnings if CAN-SPAM compliance information is missing from emails | ✔ | ✔ | ✔ |
| Manage status of email address - Bounce management - Unsubscribe management - Spam compliant management; feedback loop with major ISPs - Automatic suppression of unsubscribed, bounced and spam compliant email addresses - Master suppression list | ✔ | ✔ | ✔ |
| Monitoring - Blacklist monitoring of ISPs - Ensure emails pass DKIM and SPF checks - Integration with Spam Assassin | ✔ | ✔ | ✔ |
| ROI Advanced Sender package - Ability to white-label email headers and email tracking links - Send emails from a pair of dedicated IPs - Seed list monitoring - Integration with Litmus to preview Emails and Landing Pages in various browsers and email clients | $4,000 annual |
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| Consultation - Deliverability consulting - Deliverability review meetings - On-going monitoring of deliverability | Contact us for pricing |
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Data |
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| Standard Tables to hold Contact, Company, and Activities data | ✔ | ✔ | ✔ |
| Add custom fields to standard Tablets | Unlimited |
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| Create custom Tablets and custom fields | ✔ | ✔ | |
| Import data from flat files one-off and scheduled basis | ✔ | ✔ | ✔ |
| Export data to flat files on-off and scheduled basis | ✔ | ✔ | ✔ |
| Build Segments - Create targeted segments of your data using the easy-to-use Segment Builder - Apply Inclusion and Exclusion criteria | ✔ | ✔ | ✔ |
| Advanced Segment Builder - Use SQL commands to create complex segmentation | ✔ | ✔ | |
| FTP or sFTP account hosted by Right On Interactive | ✔ | ✔ | ✔ |
| Run custom scripts to process custom business rules | Contact us for pricing |
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Website Analytics |
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| View anonymous visitors to your website | One www domain included |
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| Track identified visitors on your website - Add a few lines of tracking code to convert anonymous visitors in to identified visitors |
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| Daily report of anonymous and identified website visitors emailed to sales team | ✔ | ✔ | ✔ |
| Hot lead alerts - Send email alerts to sales team | ✔ | ✔ | ✔ |
| Web analytics report | ✔ | ✔ | ✔ |
Reports |
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| Sixteen standard reports - Engagement report, tracking reports, marketing influence, and others | ✔ | ✔ | ✔ |
| Custom reports | Contact us for pricing |
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CRM Integration |
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| Salesforce.com - Appexchange package - Available for Professional edition & up; Group edition with restrictions - Integration with standard and custom objects - Import and export data from/to Salesforce.com | ✔ | ✔ | ✔ |
| Microsoft Dynamics CRM - Packaged solution - Integration via flat files data exchange | ✔ | ✔ | ✔ |
| RealPage OneSite CRM - Packaged solution - Integration via API and flat files data exchange | ✔ | ✔ | ✔ |
| Talisma CRM - Packaged Solution - Integration via flat files data exchange | ✔ | ✔ | ✔ |
| In-house CRM/Other Standard CRM - Packaged solution - Integration via flat files data exchange | ✔ | ✔ | ✔ |
| Customer connector - Customer integration via APIs | Contact us for pricing |
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Marketing Programs |
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| Programs, Campaigns, & Tactics - Create unlimited marketing programs in an easy-to-manage hierarchy | ✔ | ✔ | ✔ |
| Multi-step lead and customer nurturing | ✔ | ✔ | |
| Automatically suppress Contacts that move through the Lifecycle | ✔ | ||
| Send one-off emails | ✔ | ✔ | ✔ |
| Send automated email notifications | ✔ | ✔ | ✔ |
| Compare Campaign performance | ✔ | ✔ | ✔ |
Social Media Analytics |
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| View activity on your Facebook page, twitter handle and foursquare venue - One of each included - Additional $250 annual for each | ✔ | ✔ | |
| Generate new leads from Anonymous activity - Activity by unknown person separated out as Anonymous activity | ✔ | ✔ | |
| Search across Facebook, twitter and foursquare activity | ✔ | ✔ | |
| Created targeted Segments based on Facebook, twitter and foursquare activity | ✔ | ✔ | |
| Daily report of social media activity emailed to sales team | ✔ | ✔ | |
| Hot lead alerts - Send email alerts to sales team | ✔ | ✔ | |
| Social media analytics report - Append social information to Contacts in your ROI account - Convert anonymous activity to identified activity - Pay only for matches - Includes 25,000 matches per month | $2,500 annual |
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Lifecycle Marketing |
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| 3D Scoring | ✔ | ||
| Lifecycle Stages - Create unlimited Stages | ✔ | ||
| Profile Scoring - Create unlimited Profile Score groups to measure ideal fit | ✔ | ||
| Engagement Scoring - Score engagement with your brand across nine modalities | ✔ | ||
| Score Index | ✔ | ||
| Interactive Lifecycle Map | ✔ | ||
| Lifecycle Map overlay with Segmentation criteria - View Lifecycle Map by division, geography or other criteria | ✔ | ||
Administration |
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| Manage account - View usage, data storage, email send history | ✔ | ✔ | ✔ |
| Manage Users - Create users, password management, set permissions - Additional $250/year/user | 2 | 5 | 10 |
Implementation & Account Management |
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| Implementation and basic training - Provision new account - Setup users in ROI - Provision email in ROI - Setup data integration with CRM - Setup of Web Analytis in ROI - Setup identified and Anonymous visitor reports - Two hour training - Best practices around data management, data awareness, format of data fields, mapping fields | ✔ | ✔ | ✔ |
| Campaign implementation and basic training - Steps to campaign management (planning, audience review, content creation, follow-up stages to engaged responses, reporting needs) | ✔ | ✔ | |
| Lifecycle implementation and basic training - Canned stages based on vertical/business type; methodologies to set profile, engagement | ✔ | ||
| Designated Client Success Manager | ✔ | ✔ | |
| Ongoing Account Management Hours | 10 | 15 | 20 |
| Email or Landing Page template | $500 each |
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| Additional service hours | $150/hour |
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| Campaign Management - Define three canned campaigns, with five drips at $xx. Custom campaign beyond that at $x per hour. - Campaign Design (set up segments, join with existing emails, QA) - Campaign Content Design (build my HTML Emails, write copy) - Campaign Management (performance reporting) - Campaign Planning (what campaigns should I be running?) - Custom Reporting Needs | Contact us for pricing |
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| Lifecycle Marketing - Includes Data Training package - Lifecycle stages (deciding on what your stages should be) - Marketing Discovery (1 to 1.5 meeting) - Sales Process Discovery (1 to 1.5 meeting) - Round 1: Proposed staging followed by client validation - Deliverable: Lifecycle Stage criteria definition document - Profile Scoring (deciding on what your scoring would be) | $10,000 |
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| ROI Administrator - Execute data imports and exports, create segmentation, review and adjust scoring, ongoing lifecycle strategy and management | $10,000 annual |
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| Features and Functionality | Basic | Automation | Lifecycle |