Webinar: Email Deliverability Matters… for Marketers

Posted by | June 03, 2014 | Email Marketing | No Comments

Marketers know the term email deliverability, but many do not know why or how it impacts their demand generation strategy or revenue. The focus on email deliverability is not new to marketers, it is just more important today than in the past as more and more organizations rely on marketing automation to deliver their essential messages to customers and prospects.

Consider these facts, shared by Jay Baer:

  • 21% of email recipients report email as Spam, even if they know it isn’t
  • 17% of Americans create a new email address every 6 months
  • 30% of subscribers change email addresses annually

What good is an email if it doesn’t reach its intended recipient? Or even worse, what if you are intentionally or unintentionally ignoring opt-out requests and find yourself on the wrong side of compliance and unhappy prospects? Email deliverability matters.

Hear from email deliverability and privacy expert, Chris Arrendale of Annuitas and Meghan Friend of Right On Interactive, on the deliverability essentials you must know to enable a successful demand generation strategy. Webinar attendees will learn:

  • Top email deliverability essentials for marketers
  • Deliverability traps to avoid
  • Key deliverability metrics you must track

Mark your calendars and join us on Tuesday, June 24 at 1:00pm Eastern by registering today!

Webinar: Email Deliverability Matters… for Marketers

Date: Tuesday, June 24
Time: 1:00pm ET

Register Today
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Lauren Littlefield

Lifecycle Marketing Consultant at Right On Interactive
With over ten years of experience in technology, marketing, public relations and higher education, Lauren joined the Right On team in April 2013. She is a 2013 graduate of the Hamilton County Leadership Academy (Ind.), and a board member of Girls on the Run of Central Indiana. She has previously served as the vice president, programming and the secretary of the Indianapolis Chapter of the American Marketing Association. Lauren earned her BA in Communication from Hanover College. In her free time, she enjoys spending time with her family, running, IndyCar and the Indianapolis Colts.

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