Email marketing is just one aspect of lifecycle marketing. It is a simple way to communicate with all your potential and current customers, while still having it feel as though you are personally talking to them.
One of the most convenient things about email marketing is that your message can be forwarded by your audience to one person and then another. The content of your email can spread by just one click of a button, and continue to reach people who are within your target market as well as outside of it.
Another notable aspect regarding email marketing is that it is free. It doesn’t cost your company any money to email potential clients and customers and it doesn’t cost your potential clients and customers anything to forward the email to others. It is a great way to get your company name and brand out there without having to do any paid promotions or paid publicity.
There are a few steps that you need to take in order to increase the chance of your emails going viral:
1. Create brand loyalty with your customers.
If you want your customers to forward your emails, then you need to start with relationship fundamentals in order to build loyalty and trust. Customers are not going to send emails to their friends if they don’t believe in your company. Developing trust with your customers is extremely important; when you have attained it, you can even mention in your emails to “share this email with your colleagues.” Loyal customers will utilize this feature, trusting in what you are sending and knowing that what they are passing onto their friends/colleagues is legit.
2. Make sure your content is relevant.
Nobody is going to forward a message to their friends or colleagues if the content is boring or irrelevant, nonetheless open the email. Email marketing is a great promotional tool if you have an upcoming event or a new product that would be interesting for the customer to read or hear about.
3. People are more likely to forward an email if the audience is smaller.
Many people check their email multiple times a day. If they see a message coming from your company that is being sent to thousands of people, they might think that it is a subscription or a spam email. However, if it were a more personalized and structured piece of content, then customers would be more likely to forward the message onto their relatives, colleagues, etc.
To learn more about email and how you can use it to reach vast amounts of individuals, be sure to check out Improving Open Rates For Email Marketing Campaigns.