The ROI Email Marketing solution enables marketers to increase new and repeat business with relevant, personalized communications.  You’ll quickly create, automate, and improve email communications with prospects and customers throughout the customer lifecycle.  And that means deeper, more engaged relationships.

Key capabilities of the ROI Email Marketing solution include:

• Create sophisticated emails using built-in templates or design your own.
• Ensure emails arrive in your customers’ inboxes with ROI Deliverability.
• Comply with CAN-SPAM and other government requirements
• Measure email statistics by individual email sends and across multiple tactics.
• Manage email lists and dynamic audience segmentations for automated campaign management.
• Assign engagement scores for each email tactic and status, i.e. Send, Open, Click, Bounce, and Unsubscribe.
• Automate multistep marketing campaigns to cultivate nascent interest into sales-ready leads.
• Automate customer communications for on-boarding, up-sell/cross-sell offers, renewal and retention programs, and customer support initiatives.