Increase renewal, add-on, and up-sell business.  The ROI Customer Nurturing solution enables marketers to proactively develop deeper customer relationships through consistent communications.  Systematically bring new customers onboard to increase client success; share tips and techniques; and promote special offers.  

Key capabilities of the ROI Customer Nurturing solution include:

• Create advanced customer segments using the segmentation builder or SQL.
• Automate multichannel marketing communications through email, voice messaging, SMS (text), fax, and direct mail.
• Track customer engagement.  Trigger actions based on your defined thresholds and responses, such as initiate a customer loyalty campaign, notify an account manager, or begin a multi-step renewal campaign.
• Focus marketing efforts to move customers toward being a brand advocate.
• Create, deliver, and track sophisticated email marketing communications using built-in templates or design your own.
• Report and analyze marketing return on investment, customer lifetime value, and other financial views for customer nurturing campaigns.  Measure the performance of individual tactics.  Compare program and campaign performance of single and multiple communication modes.